We were really impressed with Uinsure’s presentation – this insurtech blew us out of the water in terms of its offering. It’s new, it’s innovative, it’s disruptive and Uinsure deserves a commendation for that. The mortgage lenders want to have insurance in place and yet they are dropping customers along the way. Instead, Uinsure makes the process easy because it gives choice. Bright eyed, bushy tailed, a relatively young company and cash positive.

DWF Law is utilising information in a way that could actually make real, impactful change. It is not asking loss adjusters or the like to measure things following a road traffic accident, it is grabbing information from photographs. DWF Law is looking at things in a different way to get a better result. The law firm is responding to an unintended consequence of the whiplash reform and using technology to provide this service.

Demonstrating exceptional leadership, compassion and professionalism in the aftermath of the Grenfell Tower tragedy, the DWF team guided a wide network of stakeholders through an extraordinarily complex and sensitive legal process. Their support went far beyond what would normally be expected of legal advisors, helping bereaved families, survivors, relatives and emergency services personnel reach resolution in deeply emotional and challenging circumstances.

In an extremely close category with excellence displayed in abundance, Markel consistently demonstrated going over and above the status quo in all aspects of the measure. A multiple award-winning company across several disciplines, including claims, risk management and broker service, they delivered outstanding achievements across all commercial segments, uniquely understanding and supporting brokers, always with the customer in mind.

AllClear presented very well and the evidence shared spoke for itself. The presenters responded well to questions around mistakes elderly people may make when incepting policies and claiming. AllClear also encourages claims from a vulnerable population, which is good for customers. The firm has additionally used technology and innovation to improve admin processes, giving them more time for other parts of the insurance journey where a human touch is more essential.

Aviva stood out for the sheer scale and impact of its customer-centric initiatives. The judges were particularly impressed by the number of customers supported, the significant financial savings delivered and the way the company invested in colleague training and upskilling, including collaboration with Citizens Advice. The initiative demonstrated a genuine commitment to doing the right thing for customers, beyond any PR benefit, and delivered tangible, sustainable value for all stakeholders.

Superscript impressed the judging panel with both the strength and clarity of its entry. Judges highlighted the quality and its reflection of a well-executed, forward-looking digital broker model, describing it as ‘something really special’.

It’s an untapped issue where awareness needs to be raised. Intact has created a policy which is not only important but stands out for tackling a topic that most companies tend to avoid.

The winner delivered an exceptional presentation that clearly demonstrated a practical solution to a real-world challenge. The judges were impressed by the scale of adoption, rapid growth, and outstanding accuracy rates. Testimonials reinforced the impact, with one customer reporting a 70% increase in quote volume. Scrub AI has identified a critical problem and is addressing it with speed and innovation. This cleverly deployed product not only meets a clear use case but also delivers measurable results, earning strong market support and customer confidence.

UnlikelyAI really stood out in this category. The judges praised its compelling approach to a well-defined business problem and its deep understanding of the domain. Across the panel, UnlikelyAI consistently received high scores, reflecting its winning capability.

The judges awarded Gold to Homeprotect for an engaging presentation that brought their technological solution to life. They agreed the firm’s entry had the most technologically adept and advanced solution, built entirely using in-house expertise as the firm’s position as a placer of challenging home insurance risk meant an ‘off-the-shelf' solution didn’t fit their needs.

Zurich delivered an informative and impactful presentation that demonstrated their commitment to listening and evolving to meet customer expectations. The judges were impressed by the breadth of tools used to drive continuous improvement and enhance the eTrading proposition. Zurich’s ability to turn feedback into action truly embodied a culture of ongoing innovation, resulting in significant improvements across the entire eTrading journey.

Verisk delivered an interactive and future-focused presentation that showcased innovation designed to anticipate and solve the challenges of today and tomorrow. The judges were impressed by the applicability of this solution across the whole industry and its ability to address a fast-emerging, high-risk area driven by the growth of AI. Verisk’s comprehensive and scalable solution positions the market ahead of the curve, helping to combat criminal activity and safeguard the industry for years to come. This achievement reflects a commitment to collaboration, innovation, and the betterment of the insurance sector.

Tedaisy impressed the judges with a bold, multi-pronged approach to diversity, equity and inclusion that truly stands out in the insurance sector. By engaging external speakers early on and securing strong CEO and company-wide support, Tedaisy has built a culture that both serves and delights its customers. Its people-first strategy, supported by an in-house vet and a programme spanning early, mid and advanced career levels, demonstrates how inclusion can drive engagement, performance and customer satisfaction across the business.

The judges agreed this winner enhanced their clients’ perception of insurance by delivering significant value to policyholders and offering a broad range of options that provide tangible benefits. Notably, they said that this winner’s approach reduced risk for businesses.

The breadth and scale of the platform and the evolution since its launch has demonstrated clear benefits to the market as Aon looks to provide other insights to different lines of business. They are also empowering their clients to be able to assess the risk.

The winner stood out for their innovative use of technology to tackle one of the most pressing risks facing businesses today. By addressing the growing challenge of cyber exposure and bridging the knowledge gap caused by historic data loss, Cowbell’s entry combined intelligent risk assessment with genuine value for policyholders. Judges praised its preventative approach, strong insurability and relevance in today’s market, calling it a smart, service-led innovation that meets an urgent and underserved need in the insurance industry.

The judges were impressed by Scrub AI’s passionate vision and there was a clear demonstration that highlighted how AI can work to solve business problems.

The research CFC undertook into what could have been a very risky product is credible, as is the training and upskilling of brokers that helps them to be more confident selling into that market. There is a clear market gap identified and it seemed to be sold with a scalable, tech-driven proposition that feels market-leading.

Aviva is recognised as General Insurer of the Year for delivering outstanding performance and a huge depth of products across commercial, specialty and personal lines. Consistently earning exceptional feedback from brokers nationwide and dominating the broker vote to win this award, Aviva’s unwavering commitment to delivering industry leading service, coupled with a deeply customer-centric approach, continues to set the benchmark for excellence in the insurance industry, making the insurer a very worthy winner of this prestigious award.

The judges were wowed by the winner’s innovative approach to efficiently and sustainably utilising information to improve both customer and insurer outcomes. This significantly reduced claims time while also enhancing the customer journey. The entry aligned with a preventative approach to insurance, which could be transformative for the sector.

Aon was standout – in terms of their presentation, recruitment, development and retention of talent, as well as the fact that they have invested in technology to help clients understand their risk better, rather than focusing on limits that just need to be purchased or premiums solely. There’s an education piece, which is really good to see. The presenters’ energy was amazing, as well as thefocus on new talent and the breadth of what they are doing.

This was a very well-integrated, multi-channel international campaign, based on important insights from a series of broker advisory panels. Judges were particularly impressed by the depth and breadth of the analysis of results, which demonstrated how the campaign played a successful part in tackling one of the biggest areas of unmet need in the market, in an intelligent and realistic way.

The judges agreed that the winner demonstrated real innovation in the structure of their technology sprints, which was used to provide insurance to those who would otherwise struggle to access it. They added that it was an excellent presentation which showed the lack of siloed thinking at the business, as well as impressive data utilisation.

The judges agreed that Purbeck Insurance Services had a very compelling presentation that demonstrated the quality service they provide in the interesting niche of Personal Guarantee Insurance, supplemented with clear supporting data and strong testimonials. Their expertise and passion were apparent through the knowledge of the presenter, and the personal story behind the founding of the firm.

The judges were very taken with Brunel’s focus on customer service, exemplified by the comment that their business is about “families not files”. The presenters spoke passionately on behalf of customer outcomes and their advocacy which was demonstrated throughout the presentation and Q&A.

With brokers central to its strategy, Ageas UK delivered impressive growth, driven by technical excellence in pricing, claims, underwriting, and proactive repricing. As well as outstanding results across all measures, this specialist personal lines insurer demonstrates a real desire to collaborate with brokers and innovate to deliver ideal outcomes for clients underpinned by great value products, wordings and claims service. They have been cited as ‘a true partner in every sense, embracing our core customer values which makes them easy to do business with’.

Protecting our frontline police officers and their families has never been more important. The judges were genuinely moved by the ethically-led approach Everywhen has taken to fill coverage needs, in particular around cyber protection for them. The results demonstrated impact, both from an insurance and wider social perspective, making them a worthy winner.

The judges commended the winner for their genuine commitment and long-standing presence in their chosen sector, as well as the development of a proposition ecosystem that closely connected to the marketplace, while also managing risk and supporting clients outside of a claim scenario.

They are embedding this sustainability across companies they purchase and there is a great sense of engagement across Markerstudy. The initiative felt like it was at scale across the organisation.

Graeme has had a transformative effect on trade body BIBA since he stepped up to be the association’s Chief Executive in 2023. Not only has he clearly gone above and beyond to truly be the mouthpiece for regional and national general insurance brokers, but he practices what he preaches and has been actively fighting to instigate changes that he feels will truly benefit the market. And importantly, he has been getting results too, demonstrating that he is a true and impactful advocate for the UK’s brokers. Plus, Graeme’s positivity, good humour and sincerity have injected a breath of fresh air at BIBA HQ.

This award is designed to recognise an “inspirational, boundary pushing and dedicated individual” – a most fitting and apt description of BIBA’s leader.

His advocacy work for those with motor neurone disease is incredibly impressive – from writing a book detailing his story, to being an ambassador for charity Motor Neurone Disease Association and setting out to raise £50,000 in its support. At the time of writing, Sam had raised over £21,000.

Sam has also continued to be an active participant in the UKGI market, working as an investigator for Sedgwick. He even helped to test and deliver a remote, digital platform for conducting customer interviews, using his own experiences to enhance Sedgwick’s customer offering. A vibrant and passionate individual who is having a far-reaching and positive affect within our marketplace. There is no better candidate to take home Insurance Times’ inaugural Positive Impact Award.

Yasmin is an impressive professional who is fast becoming a go-to expert in a very niche underwriting field of medical malpractice, healthcare and life sciences. Not only has she continuously progressed through her insurance exams to shore up her specialist underwriting knowledge and gain further qualifications, but she has increasingly sought to take on additional responsibilities in her day job too – for example, creating a facility that is now generating a very healthy gross written premium. She is also fostering a network of likeminded professionals by creating a quarterly breakfast speaker series, showing a proactive attitude and hunger for personal and professional development.

We were impressed with the detailed testimonials included in Yasmin's nomination too. She is clearly nurturing some very collaborative relationships with partner firms and peers that enjoy working with her.

Yasmin's career to date showcases a professional on the rise, someone taking their career seriously and proactively exploring the upper rungs of the career ladder. We are excited to see what she does next.