Categories

Click on the arrow to the right of the category name in the list below to see the full category definition (you can click on the double arrow at the top to expand all categories at once).

You can then select the category or categories you wish to enter. Please note that you will be able to add further categories at a later stage in your account.

You will need to create an account before you can complete your entry. For further instructions regarding the entry process please visit the How to Enter page.

BROKER ONLY AWARDS 

This category is open to UK general insurance brokers. Judges will be looking for brokers that have placed claims service on a pedestal, really going the extra mile to provide their clients with end to end support, reassurance and detailed advice when it comes to making and submitting a claim. Successful brokers in this category will also liaise well with insurer partners when advocating for their clients, providing relevant information in a timely and efficient way to ensure all parties can resolve the claim as swiftly as possible.

This category is designed to recognise a UK broker setting the standard for others to follow in the commercial lines market. This is for commercial lines brokers that can demonstrate a positive impact for their SME/mid-market customers and/or business partners. Innovations that have improved staff welfare and performance will also be considered. Judges will be looking for improvements in financial performance, including gross written premium, profit or earnings.

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This category is open to brokers and is designed to recognise projects that have resulted in measurable improvements to the end customer experience, in any business line. Whether you have introduced new technology in your processes to put the customer at the heart of what you do, given customers fast, accurate ways to report claims, or invested in customer education to support their decision-making, this is your opportunity to demonstrate your outstanding commitment to the end customer.

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This category is open to UK general insurance brokers that have effectively used technology to better engage with their clients and improve the overall customer journey. This can include the use of apps, websites, portals and platforms. Digitally led brokers may also use technology to personalise their service for certain demographics. Judges will be looking for brokers that have gone the extra mile to creatively apply technology to their operations in order to boost both business and customer outcomes.

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This category seeks to recognise initiatives and solutions that improve internal and external operational and administrative insurance processes and is open to insurance brokers operating in the UK general insurance market. From the use of artificial intelligence and machine learning to tapping up the Internet of Things, judges will be looking for tangible evidence that technology has improved operational efficiencies, customer services and/or business administration.

This category seeks to recognise exceptional insurance brokers leading the way and setting a unique standard of excellence, and is open to brokers of all sizes and lines operating within the UK. Judges will expect to see tangible evidence of financial success vs business goals, as well as transformational work and impact in areas such as better customer experience and/or outcomes and investment in people via the development of skills and professional qualifications within your organisation. Judges will also look for evidence of client centric innovation and delivery across multiple areas (claims, risk management, etc.) and how your business supports the community and champions other important values such as ESG and DEI.

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This category is open to all UK-based general insurance brokers that do business specifically in the Lloyd’s and London markets. Judges will look to recognise Lloyd’s brokers that go over and above for their clients when sourcing insurance, implementing schemes or assisting with risk management for the very niche and specialist business lines that this marketplace focuses on. Brokers successful in this category will stand out as a leading example of best practice in the Lloyd’s broker market.

This category seeks to recognise standout UK brokers setting the standard for others to follow in the personal lines market. Has your business grown in this tough, competitive market, or perhaps you have innovated to the benefit of end clients, business partners and/or your GWP and profit generating abilities? Judges will be looking for demonstrable business growth, successful adaptation to challenging conditions and/or boundary pushing innovation in offerings and service.

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This category seeks to recognise entrepreneurial insurance brokers that have created a new scheme over the past 12 months, or excelled at schemes business in the last 12 months, in either commercial or personal lines. Judges will be particularly keen to hear about the scheme’s development, offer and execution. How is the scheme new or unique for the market and how has it given brokers a competitive advantage to seize additional business?

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INSURER/MGA ONLY AWARDS 

This category is designed to recognise projects that have resulted in measurable improvements to the end customer experience, in any business line. Whether you have introduced new technology in your processes to put the customer at the heart of what you do, given customers fast, accurate ways to report claims, or invested in customer education to support their decision-making, this is your opportunity to demonstrate your outstanding commitment to the end customer.

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This category seeks to recognise initiatives and solutions that improve internal and external operational and administrative processes that facilitate and support customers’ claims journeys. The category is open to insurers and MGAs that operate in the UK general insurance market and have specifically sought to improve the claims experience with innovative technology. From the use of artificial intelligence and machine learning to tapping up the Internet of Things, judges will be looking for tangible evidence that technology has improved operational efficiencies, customer services, and/or business administration specifically across claims processes.

This category seeks to recognise initiatives and solutions that improve internal and external operational and administrative insurance processes and is open to all insurers operating in the UK general insurance market. From the use of artificial intelligence and machine learning to tapping up the Internet of Things, judges will be looking for tangible evidence that technology has improved operational efficiencies, customer services, and/or business administration.

This category recognises an insurer or MGA that has made a demonstrable and positive difference to the overall underwriting experience for brokers. Looking at the entire underwriting experience, this award recognises the need for speedy processes, access to decision-makers and staff expertise and training to meet broker expectations. Entrants should be able to demonstrate how their underwriting team has enjoyed a high success rate through data and broker feedback. Evidence provided can include the underwriting score obtained in Insurance Times’ independent Five Start Rating Report: Commercial and Personal Lines.

This category is open to insurers and is designed to recognise those projects or developments that have demonstrably delivered real change – in strategy, service delivery or operations. If you’ve developed a startup accelerator that drives ideas back into the business, come up with an innovative response to an emerging risk, changed your claims process in order to improve customer outcomes, or transformed your talent pipeline to boost diversity – this is the category for you. It could be a small change with a deep effect, or a big change with wide impact – the judges will be looking for initiatives that can demonstrate tangible change through new ideas.

This category is open to UKGI insurers that have their operations focused around a particular niche or speciality that is not more broadly served by generalist insurers. Judges will be looking for insurers that have tailored all their propositions for a very specific – and potentially underserved – market demographic, showcasing a range of niche products that demonstrate an innate and in-depth understanding of a particular marketplace and its challenges. Successful insurers in this category will be experts in their field looking to cater for very precise problems.

GENERAL AWARDS 

This category is designed to recognise outstanding service partners that consistently go the extra mile for their UK-based brokers and insurers to help them structure, deliver and communicate about their products and services to their clients and partners. From loss adjusters, technology firms and ratings agencies, to legal firms, communications/marketing agencies, consultancies, fraud and credit data specialists – judges will be looking for innovative approaches and expertise, tireless service and demonstrable evidence of success.

This award is designed to recognise entrants from across the whole general insurance landscape - insurers, brokers, MGAs, insurtechs, claims management specialists or any relevant service provider - that can demonstrate a successful project that has delivered real, disruptive change in the sector. Entries should demonstrate that the project/product is something different to ‘the norm’ and has had a significant impact on customers/clients, or has positively affected a high number of customers/clients in a B2B and/or consumer context.

This category is designed to recognise claims, loss adjusting, legal and service partners that have delivered outstanding profitable, flexible and efficient support to UKGI brokers and/or insurers. Judges will be looking for partnerships that have helped brokers and/or insurers structure, provide, communicate, improve or grow their products and services over the past year. Whether you have a positive story to tell around crisis management, for example, in flooding or other high impact events, or you’re looking to spotlight a programme of internal change that is boosting your value to your insurer and broker partners, this is the category for you.

This category recognises and celebrates a business operating in the UK general insurance market that is committed to putting diversity and inclusion at the very heart of what it does. Judges will be looking at how organisations seek to change both attitudes and behaviours to deliver improved commercial outcomes, and how they are continuing to grow sustainable businesses and promote innovation, both internally and externally.

This category is open to UKGI brokers, insurers, MGAs and suppliers that have implemented the use of artificial intelligence (AI) in their business to either enhance their internal operations and efficiency, improve customer journeys and outcomes, or both. Judges will be looking for a careful and considered implementation of AI that has been introduced in line with set targets and goals to have a positive impact on the business itself and customers.

This category seeks to recognise initiatives and solutions that improve internal and external operational and administrative processes that facilitate and support customers’ claims journeys. The category is open to brokers, technology suppliers and service providers that operate in the UK general insurance market and have specifically sought to improve the claims experience with innovative technology. From the use of artificial intelligence and machine learning to tapping up the Internet of Things, judges will be looking for tangible evidence that technology has improved operational efficiencies, customer services, and/or business administration specifically across claims processes.

This category seeks to recognise initiatives and solutions that improve eTrading capabilities between brokers, insurers and MGAs operating in the UK general insurance market. Whether the relationship is via an extranet and/or a broker software house, judges will be looking for tangible evidence that eTrading has improved operational efficiencies, customer service and/or business administration. Evidence provided can include results from the Insurance Times independent Five Star Rating Report: ETrading. Insurers, MGAs and broker software houses are eligible to enter.

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This category seeks to recognise firms that have implemented innovative strategies and technologies to combat insurance fraud, whether this is application fraud, claims fraud or ghost broking, for example. This category is open to brokers, insurers and MGAs operating in the UK general insurance market that have gone the extra mile to detect and eliminate insurance fraud in order to protect genuine and vulnerable customers.

This category seeks to recognise firms that have implemented innovative strategies and technologies to combat insurance fraud, whether this is application fraud, claims fraud or ghost broking, for example. This category is open to technology suppliers and service providers (such as law firms) operating in the UK general insurance market that have gone the extra mile to detect and eliminate insurance fraud in order to protect genuine and vulnerable customers.

This category is designed to recognise investment in training, talent retention and employee development and is open to any firm/organisation working in the UK general insurance market. Judges will be looking for tangible and measurable benefits for employees, business partners, and/or customers.

This category seeks to recognise initiatives and solutions that improve the risk management provided to clients by any business operating in the UK general insurance market. Judges will be looking for tangible and measurable benefits to clients, which likely go beyond the recommendation of a specific insurance product, such as cyber, business interruption or high net worth.

This category seeks to recognise initiatives and solutions that improve internal and external operational and administrative insurance processes and is open to service providers operating in the UK general insurance market. This includes technology, software and platform suppliers, as well as law firms and consultancies. From the use of artificial intelligence and machine learning to tapping up the Internet of Things, judges will be looking for tangible evidence that technology has improved client/customer operational efficiencies, customer services, and/or business administration.

This category seeks to recognise a standout marketing campaign and is open to all businesses operating in the UK insurance market, including agencies. Judges will be looking for creativity, innovation and original thinking in media, message and execution and will expect to see examples of the campaign. Entries featuring a single medium will also be considered. Entrants should be able to demonstrate a tangible contribution to business success.

This category is designed to recognise the outstanding achievements of MGAs operating in the UKGI market. Judges will be looking for MGAs that can demonstrate how they have excelled in providing a high quality service to brokers and insurers – for example, by enabling access to a niche market or facilitating a wider product range. Evidence can include results from the Insurance Times independent Five Star Rating Report: MGA Market.

This category seeks to recognise initiatives that champion business sustainability and is open to brokers, insurers, MGAs and service providers, individually or working in partnership. Entries should clearly and concisely demonstrate how the principles of business sustainability have been embraced by, for example, using resources and energy as efficiently as possible, promoting social inclusion, sustainable communities and/or wellbeing. Judges will expect to see evidence of impact/success.

NOMINATED/VOTED FOR AWARDS 

This award recognises the best insurer performance in UK general insurance commercial lines.

A shortlist will be put together by Insurance Times in conjunction with a panel of expert industry analysts, which will then go forward to a UK broker vote to gather broad market feedback on the contenders.

The final decision will be made by the panel, which will also consider company results and financial performance, the perspective of the investor community, progress on strategy, leadership and visibility in the market and the view of service to brokers as demonstrated in Insurance Times’ independent Five Star Rating Reports.

Voting will open once the shortlist has been announced on Thursday 12th September and the winner revealed at the awards ceremony on Wednesday 4th December.

This category is not open for entry. 

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This award recognises the best UK insurer that covers both personal and commercial lines in UK general insurance.

A shortlist will be put together by Insurance Times in conjunction with a panel of expert industry analysts, which will then go forward to a UK broker vote to gather broad market feedback on the contenders.

The final decision will be made by the panel, which will also consider company results and financial performance, the perspective of the investor community, progress on strategy, leadership and visibility in the market and the view of service to brokers as demonstrated in Insurance Times’ independent Five Star Rating Reports.

Voting will open once the shortlist has been announced on Thursday 12th September and the winner revealed at the awards ceremony on Wednesday 4th December.

This category is not open for entry.

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This award recognises the top UK insurer covering personal lines in UK general insurance.

A shortlist will be put together by Insurance Times in conjunction with a panel of expert industry analysts, which will then go forward to a UK broker vote to gather broad market feedback on the contenders.

The final decision will be made by the panel, which will also consider company results and financial performance, the perspective of the investor community, progress on strategy, leadership and visibility in the market and the view of service to brokers as demonstrated in Insurance Times’ independent Five Star Rating Reports.

Voting will open once the shortlist has been announced on Thursday 12th September and the winner revealed at the awards ceremony on Wednesday 4th December.

This category is not open for entry.

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This award seeks to recognise an inspirational, boundary pushing and dedicated individual who has really made a difference.

Lying within the gift of the Insurance Times editorial team, the recipient will be an individual who over a period of years, has demonstrated both personal and professional commitment to the industry, enjoying the respect and admiration of their peers. In their functional specialism, this person will have excelled across the board, enjoying success and demonstrably impacting individuals, businesses and UKGI.

The recipient will be announced at the awards ceremony on Wednesday 4th December.

This category is not open for entry.

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This award seeks to recognise an inspirational, forward-thinking insurance firm – whether that be a UKGI broker, insurer, MGA or supplier – that has worked to have a positive impact on the insurance ecosystem, value chain and broader market.

Lying within the gift of the Insurance Times editorial team, this award acknowledges the impressive work a company has undertaken collectively to address future market-wide challenges. The winning business will have taken action to futureproof its own operations, as well as share best practice, learning, tools and processes with market peers.

The recipient will have achieved noted success in its futureproofing endeavours, subsequently encouraging a positive ripple effect within the UKGI market.

This work could be centred around attracting and retaining talent in order to minimise skills and people gaps, tackling the often negative public perception of the insurance sector to foster better customer relationships and outcomes, or steering sustainability initiatives, for example.

The recipient will be announced at the awards ceremony on Wednesday 4th December.

This category is not open for entry.

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This award is open to an outstanding individual working in the UK general insurance industry aged 30 or under on the closing date of 9th August 2024. 


The recipient will have demonstrated both personal and professional commitment to the industry, enjoying the respect and admiration of their peers over a period of years. In their functional specialism, they will have excelled across the board, enjoying success and demonstrably impacting individuals, businesses and ideally the UK general insurance industry as a whole.

Nominations are welcome and can be put forward for consideration by our expert judging panel. If you would like to recognise one of your team members, please submit, via the online entry system, their name, job title and details about their work, impact and success. Clear milestones achieved in their professional development will be particularly welcome. Please note, all nominations must be supported by the nominee's manager and received by 5pm on Friday 9th August 2024.


The shortlist will be announced on Thursday 12th September and the winner revealed at the awards ceremony on Wednesday 4th December.

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FINALISTS ANNOUNCED 12TH SEPTEMBER